Revitalized network encourages viewers to «Question Everything»

Discovery Networks EMEA today announced the re-launch of Discovery Science, the only network that celebrates science, on 1st April 2008.

Discovery Science appeals to viewers who are fascinated by scientific breakthroughs and the people and technology behind them. The network will re-launch with a revitalized on-air identity, which includes a new logo and a «Question Everything» tagline, across Europe and the Middle East on 1st April. The re-launch signals a fresher, more contemporary attitude, updated schedule and an increased amount of relevant and entertaining programming focused on science and technology. The new logo borrows visually from the Periodic Table of Elements and features a stylized «Sc» positioned against a square background.

«The re-launch of Discovery Science reflects a growing consumer interest in science and technology among the channel? s core demographic of young, upscale men,» said (quote from local marketing head or country manager). «Science is now cool, so we want to bring a hip, smart attitude to the brand and inspire viewers with fast-paced, informative and entertaining content that uncovers the impact of science on our everyday lives.»

In internal research commissioned by Discovery Networks EMEA in ten markets across Europe last year, men aged 25 — 39 voted science as their most favourite factual topic, underscoring the increasing importance of this genre.

Discovery Science will increase the number of new hours of programming featured on the network over the next year, offering viewers a close-up look at some of the biggest ideas, coolest gadgets and cutting-edge science the world has to offer. New programs to be featured on the channel starting in April include the new four-part series Download: The True Story of the Internet, which examines the origin and development of the Internet; Cool Stuff: How It Works, a series that takes viewers inside the latest gadgets and how they work; Race to Mars, an ambitious HD production that tells the story of a manned mission to Mars to be launched some time in the next decade; and How Stuff? s Made; a series that takes viewers on a global search to uncover the fascinating stories behind everyday objects.

The creative for Discovery Science's new logo and identity was developed in-house.

Discovery Science reaches 15 million homes across Europe and the Middle East, and 82 million households worldwide.

About Discovery Communications
Discovery Communications is the world? s number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, Animal Planet, Discovery Science and Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks. com. In EMEA, 12 Discovery brands reach 170 million cumulative subscribers. Discovery Communications is owned by Discovery Holding Co. (NASDAQ: DISCA, DISCB), Advance/Newhouse Communications and John  S. Hendricks, Discovery’s founder and chairman.