Ukrainian Business Channel (UBC) – the first specialized informational and analytical TV channel for business audience in Ukraine. UBC represents a fundamentally new format of Ukrainian television based on new philosophy of business broadcasting. On UBC, Ukrainian and foreign businessmen can get information about the actual state of all spheres of the country’s and world’s economy twenty-four hours a day. UBC tracks the details of Ukrainian economy on the on-going basis. The channel’s primary objective is to meet the requirements of its primary audience, which is composed of business people. UBC transmits the latest news from Ukrainian and international markets in form of live news broadcasts and brief headlines. In addition, news will be available in the Ukrainian and English languages. The channel is notable for its specialized analytical projects: UBC:ENERGY SECTOR, UBC:REAL ESTATE, UBC:FINANCIAL MARKETS, UBC:OIL OVERVIEW, UBC:AGRIBUSINESS, UBC:CAPITAL, and UBC:TRANSPORT. In addition, the channel takes care of those who want to start their own business but do not know how to do this. For this purpose, UBC’s programs contain information for beginning businessmen.